Now that you’ve interviewed a few candidates over the phone , it’s time to bring your best candidates into the office for a face-to-face interview. Sorting through hundreds of resumes and choosing potential candidates is only a small part of the hiring process. In most situations, the face to face interview is the most difficult... Read More
With the first day of summer just around the corner, it’s time to start planning the annual company picnic! Company picnics can be a great way for employees to relax and de-stress, foster camaraderie and create fun memories. Do your employees look forward to this special day each summer, or is it more of a... Read More
It’s no secret that word-of-mouth marketing is one of the most powerful tools to effectively marketing your product and your business. It is also one of the simplest and most trusted forms of communication and marketing to reach the majority of the target market. Let’s face it: You’ll trust a friend’s voice infinitely more than... Read More
Public relations is an excellent tool for getting your company’s name out there by earning coverage from media outlets, both local and national. Once you recognize the value of public relations you may find it difficult to identify interesting topics to write about and share to the media. In order to earn great coverage and... Read More
As a sales and marketing professional, there’s no doubt that you’ve had to find creative ways of delivering your brand’s message to prospective and current customers. At times, product driven branding can be a challenge. While it’s well documented that pens, bags and apparel are great vehicles to keep your brand top of mind with... Read More
If you manage a sales team, it’s likely that most of your staff is commission-based. While that can create opportunities for your team to have unlimited earning potential, it also means that there will inevitably be slow times and hours of work will go unpaid. In this environment, it becomes a necessity to keep employees... Read More
Spring has sprung! The flowers are blooming, the birds are chirping… and your followers are tweeting! Are you an active part of the conversation, or are your social media accounts still hibernating? Now is the time to wake up those dormant accounts! By now, a large majority – even some of the most stubborn laggards... Read More
In my last article, I discussed the fact that our thoughts are vibrating waves that don’t stop at the edge of our skulls. Our thought waves are vibrations that become part of the universe. I’m told that we humans have up to 60,000 thoughts a day. Our thoughts shape our lives. Henry Ford said, “Whether... Read More
As I mentioned in my last blog post, the phone interview saves time by allowing me to pre-screen candidates and get information that doesn’t appear in the cover letter or resume. When done right, phone interviews help narrow down the pool of candidates before bringing finalists in for a face-to-face interview. Here are five tips... Read More
Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities in kind. Don’t just hit the green to socialize with prospects and customers with the mere hope of making headway, integrate branded golf giveaways into the mix to better ensure the guileful golf outing is a... Read More
