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5 Ways to Express Gratitude to Your Coworkers

Before I started interning at Proforma I was heavily involved with the Department of Residence Life and Housing at my university. While I learned many things from the various positions I held within this department, one of the most valuable things I learned was the importance of recognition. Residence Life and Housing loved recognition. They... Read More

November 10th, 2017|Blog|Comments Off on 5 Ways to Express Gratitude to Your Coworkers

Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve... Read More

November 8th, 2017|Blog|Comments Off on Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve... Read More

November 8th, 2017|Blog|Comments Off on Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

Persistence, Patience and Pasta

Early on in building my distributorship to $20 million (I sold that business in the early ’90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire... Read More

November 6th, 2017|Blog|Comments Off on Persistence, Patience and Pasta

Persistence, Patience and Pasta

Early on in building my distributorship to $20 million (I sold that business in the early ’90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire... Read More

November 6th, 2017|Blog|Comments Off on Persistence, Patience and Pasta

Helping Hand

There’s an age-old saying which I’m certain everyone has heard before at least once in their life: “There is no ‘I’ in ‘Team.”’ It’s a message meant to convey the simple truth that no one person can carry a group by themselves. The purpose is to dissuade any notion of selfishness and instead promote interactive... Read More

November 1st, 2017|Blog|Comments Off on Helping Hand

Helping Hand

There’s an age-old saying which I’m certain everyone has heard before at least once in their life: “There is no ‘I’ in ‘Team.”’ It’s a message meant to convey the simple truth that no one person can carry a group by themselves. The purpose is to dissuade any notion of selfishness and instead promote interactive... Read More

November 1st, 2017|Blog|Comments Off on Helping Hand

Stylishly Build Your Team And Your Brand

Everyone knows there are professions that have historically required uniforms. In these cases uniforms allow regular people to identify the professionals. The need to distinguish who’s who ranges from police and fire fighters, doctors and nurses to restaurant servers. You get the picture. In many corporate offices, as well, employees are required to wear uniforms.... Read More

October 30th, 2017|Blog|Comments Off on Stylishly Build Your Team And Your Brand

5 Gifts That Your Clients Will Still be Using a Year From Now

In my last article, “What I Learned about Gift Giving From Rollerblade Barbie,” I shared how impactful a carefully chosen gift can be. People remember gifts and who they were from. Maybe it’s because of who gave it to them, the gift had some special meaning or maybe it was just the thought and consideration... Read More

October 27th, 2017|Blog|Comments Off on 5 Gifts That Your Clients Will Still be Using a Year From Now

5 Gifts That Your Clients Will Still be Using a Year From Now

In my last article, “What I Learned about Gift Giving From Rollerblade Barbie,” I shared how impactful a carefully chosen gift can be. People remember gifts and who they were from. Maybe it’s because of who gave it to them, the gift had some special meaning or maybe it was just the thought and consideration... Read More

October 27th, 2017|Blog|Comments Off on 5 Gifts That Your Clients Will Still be Using a Year From Now

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