Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree... Read More
In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The... Read More
When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today and the ability to keep your name at the forefront can effectively contribute to growth and client... Read More
When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today and the ability to keep your name at the forefront can effectively contribute to growth and client... Read More
Flights, hotels, food… it all adds up quick. So when it’s time to travel, whether for business or pleasure, it takes some planning ahead to make sure your travel is smooth and affordable. Follow the steps below to cut costs and maximize your travel experience! Book your flight in the sweet spot: According to a... Read More
This isn’t click bait. You heard right. No one is watching your videos. Why, you ask? Because you told me everything I needed to know in the first 15 seconds. This may be brutal, but for a large majority of the content creators that are reading this right now, it rings 100% true. Sometimes I... Read More
About 25 years ago, we purchased a great 30,000 square foot office building on a beautiful eight-acre campus. Soon after, I met with the signage company to finalize the wording for our sign. At first it seemed like a no brainer that the sign should read “Proforma Headquarters,” but that wording didn’t align with the... Read More
About 25 years ago, we purchased a great 30,000 square foot office building on a beautiful eight-acre campus. Soon after, I met with the signage company to finalize the wording for our sign. At first it seemed like a no brainer that the sign should read “Proforma Headquarters,” but that wording didn’t align with the... Read More
With just a short time left in the year, it’s time to set your sights on marketing planning for 2018 (if you haven’t already started) and decide where you’re going to focus your efforts for the year. Content marketing is stronger than ever and continues to grow as one of the leading strategies marketers invest... Read More
The air is cool and the leaves have finally changed here in Ohio. This means we are in the heart of fall, embracing the sweater weather along with jackets and boots… and all things pumpkin flavored. For a lot of us Mid-West folks, we view this time as just another season. Soon enough it will... Read More
